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Communication Activities Study of Artbanka Museum of Young Art
Havránek, Jakub ; Dolanský, Pavel (advisor) ; Skřivánek, Jan (referee)
This bachelor thesis describes the communication activities of Artbanka Museum of Young Art from 2011 to early 2013, when the institution ended its activities. The work describes in detail the subject of AMoYA, its origins, objectives, promotion and risks associated with its activities. Much of the work is devoted to describing the elements of the communication mix and the elements that AMoYA had available as part of its promotional activities.
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Digitization of museums´ collections and its influence on the visitor
Šrubařová, Adéla ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The Bachelor´s thesis is focused on digitization in museums of art in connection with a museum visitor. The first of three aims is to explain how the relationship between the museum and the visitor has changed and what changes have been made in the art museum activities due to the influence of modern technologies and the Internet. The second aim is to provide a comprehensive view of the digitization of museum collections, to specify the determinants of a successful digitization project, and to identify the problems that may arise during the digitization process. The third aim is to compare Czech and British approaches in selected areas and to outline possible improvements for future developments. The theoretical part focuses mainly on the development of museums, museum visitors, the experience of museum visits and museum presentation. The analytical part deals with the area of digitization, the digitization project and the problems that may appear during the process. The issue of copyright law, which is closely related to digitization, is also emphasized. In conclusion, a comparison of the Czech and British approaches to digitization and related activities is provided.
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From the public art museum to a small non-commercial gallery
Kučera, Jakub ; Alt, Jaroslav (advisor) ; Stejskalová, Lucie (referee)
This diploma thesis focuses on the topic of the gradual development of European art exhibition institutions whose modern stage dates to the early 19th Century and continues to the present. The characterization of the beginning of this modern phase is generally associated with the commencement of establishing first public art museums. The thesis will outset from this period in art history and focus on the linear evolution of art exhibition institutions to its present form. The thesis comments on an institutional change of exhibition space which is not perceived as a separate and socially independent process. On the contrary the work puts this gradual transformation into social, political and cultural contexts. Through the topic of modern institutional criticism the thesis moves to address contemporary European trends which severely affect the very specific environment of Czech exhibition institutions. The primary institutional structure, which was formed by the public demand and national unification, is here put into context of the current Czech situation which in response to the current official art institutions reacts by establishing small galleries which operate on a community basis.
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Communication Activities Study of Artbanka Museum of Young Art
Havránek, Jakub ; Dolanský, Pavel (advisor) ; Skřivánek, Jan (referee)
This bachelor thesis describes the communication activities of Artbanka Museum of Young Art from 2011 to early 2013, when the institution ended its activities. The work describes in detail the subject of AMoYA, its origins, objectives, promotion and risks associated with its activities. Much of the work is devoted to describing the elements of the communication mix and the elements that AMoYA had available as part of its promotional activities.
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Communication Activities of City Gallery Prague in the years 2011 and 2012
Černá, Eliška ; Dolanský, Pavel (advisor) ; Halada, Jan (referee)
This bachelor's thesis analyses communication activities of City Gallery Prague in the last two years. City Gallery Prague is one of the two most significant and most visited galleries in the Czech Republic and not merely because of its placement in the capital city its attendance numbers have rising tendencies. The work is concerned with all the components of the communication mix - advertising, public relations and online communication. A close attention is dedicated to the new website design which helped City Gallery Prague to build its visual identity. It also describes its competition and a real threat which other Prague galleries may represent for City Gallery Prague. One constituent of the thesis is a research conducted by the author. Its aim was to discover gallery's position among competitors and its popularity among young people.
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Discoursive space between gallery and school
Jursová, Tereza ; Fulková, Marie (advisor) ; Raudenský, Martin (referee)
This study examines the function of art education at the level of selected European and Czech national documents, at the level of Prague 1 galleries and museums that offer education programmes for school groups at the level of the individual education employees of museums, galleries and of primary graphic and plastic art school in Prague 1. The content of the thesis is based on data collected and analyzed using grounded theory of the qualitative research. The research data pass through the entire text and show the links between themselves and connections with theoretical texts. The text of the thesis is divided into two parts. The first one is focused on theoretical and research findings. Here are the resources of the whole work contained, statements about art and education from the perspective of different discourses, creation of gallery and museum education, creation of gallery and museum education, the current trends in the gallery and museum education, position of gallery and museum educators, the competency of educators, the methodology, research results and evaluation of research probe. The second part deals with didactic processing of the exhibition so called "Po sametu" (After Velvet). There is described the preparation, execution and reflection of the gallery education work. Key-words:...
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Arts Museum Marketing Strategy, Case Study Villa and Collection Panza
Petránková, Zuzana ; Tyslová, Irena (advisor) ; Černá, Jitka (referee)
The subject of the Master's Thesis Arts Museum Marketing Strategy is a synthesis of theoretical basis from the arts marketing field and the development of marketing strategy of an art museum, supplemented by a specific analysis and draft of a new marketing strategy of the museum Villa and Collection Panza in northen Italy. The goal of this thesis is not only to summarise generally applicable theoretical concepts for the marketing strategy development or redesign of an art museum but especially its application on a particular example with a real potential of practical use. The theoretical part of this thesis was created by a systhesis of available literature while the practical part was primarily based on authors personal observation and interviewing from the position of a museum trainee.
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